Katie Couric Media

Why do so many girls feel confident about their skincare routines, but less sure about navigating their periods? Many experts point to a need for better access to menstrual health education. That's why P&G, alongside WASH United and its feminine care brands Always and Tampax, launched ""Flow with a Glow""—an initiative designed to make period care as visible, approachable, and understood as skincare. ❤️ Learn more about the resources and tools available through yes.period, an educational hub for parents, caregivers, and educators.

Seeds a guided launch with this product — validate, price, source, and build the campaign step by step.