Maybelline New York
Every ad we’re tracking from this advertiser - 3 ads, longest running 31 days (3 with runtime data). An advertiser’s whole feed is their playbook: which products they push, which hooks they repeat, and what they’ve kept paying for.
AI reads every ad above and maps the hooks, angles, USPs and personas this advertiser runs on, weighted by what they keep paying for.
Ad Finder
What’s actually working right now: paid ads from the public Meta Ad Library, and viral product videos from TikTok. A competitor paying to run a Facebook ad for weeks, or a TikTok pulling big views, is the strongest free signal that a product sells. Sort Facebook ads by how long they’ve been live; sort TikTok by views.
Team no sleep for now, but at least I have @maybelline Instant Eraser concealer 💫
