Dropshipping Pricing Calculator
Stop guessing what to charge. Enter your product cost and the margin or markup you want, and this works out the selling price that hits it — then shows the profit, margin and breakeven ROAS you’d end up with.
How to price a dropshipping product
Pricing is a balance: high enough to leave real profit after product cost, shipping, payment fees and advertising, but believable to the customer. Most beginners price too low, win a few sales, and then watch ad costs wipe out the margin. Working backwards from a target margin or markup keeps you honest about what you actually need to charge.
- Markup is a multiple of your cost — a 3× markup on a $10 landed cost is a $30 price.
- Margin is the share of the selling price you keep as profit after costs and fees.
- This calculator accounts for payment fees (about 2.9% + $0.30) when it solves for a target margin.
Markup or margin — which should I aim for?
Most dropshippers think in markups: 3× is a common rule of thumb, and many impulse products go to 4× or 5×. Margin is the more honest measure of profitability because it’s relative to the price the customer pays. Aim for enough margin that you can still profit at a realistic cost per order — check that against the breakeven ROAS calculator.
Don’t price for breakeven — price for ad room
A price that only just covers product and fees leaves nothing for ads, and paid traffic is where most of your money goes. Build the ad budget into the price from the start. If a 3× markup doesn’t leave room to advertise, the product’s economics may simply be too thin.
FAQ
What margin should I target for dropshipping?
There’s no universal number, but many sellers aim for a contribution margin healthy enough to absorb ad costs — often well above 50% before ads. The right target depends on how expensive your traffic is.
Should I use psychological pricing like $29.99?
Charm prices ending in .99 are common and can help conversion. Take the suggested price here as your floor, then round to a tidy charm price at or above it.
Does this include advertising costs?
The profit shown is before ads. Pricing for a strong margin is exactly what gives you the room to advertise — use the margin and breakeven ROAS tools together.
Price real products in seconds
SpotPeaks suggests pricing on real products gaining traction now, with profit, margin and genuine EU-stock flags — and guides you from picking one to launch day.
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