The ads that are still running
Anybody can find an ad. The question is how long it has been up. Every ad here carries its runtime, what it sells and what the store charges, and the good ones lead straight to the product’s own numbers.
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Nobody keeps paying for an ad that loses money
An ad costs money every day it runs, and a test that does not sell gets switched off within a week or two. So an ad that is still running after a month has passed the only test that matters: somebody with their own money on the line decided, day after day, to keep paying for it.
That is what the curve shows. Half of all the ads we catch are gone by day 30, and only one in five reaches day 90. The survivors are the ones worth copying, and every card here shows its day count, so you sort and filter by it. The Ad Library shows you a start date and nothing to sort by.
It also tells you when a long runtime means less than it looks: an ad kept alive on a tiny budget, reaching almost nobody, is flagged on the card, so you never mistake a forgotten test for a winner.
Share of the 33,886 ads in our statistics report that were still running after this many days. Hover a point for the count.
The ad is the start of a trail, not the end of one
Most spy tools stop at the creative. You find a great ad and still do not know what it sells, what the store charges for it, or whether you could make money on it. Here the ad opens onto all three.
Every ad we can resolve carries the product it advertises, the store’s price, the store’s other ads, and the product page that prices the whole order with the ad included. The trail beside this is one real ad followed to the end: what the store charges, what you would keep at that price, and what the item lands at.
- Set the runtime floor you trust, three weeks, a month or ninety days, and the tests disappear
- Search by niche, by what the advertiser charges, or in plain words
- Save an ad, open the creative full size, or download our copy of the video
11 launch waves since 18 May, always at one of two prices. That is a store that has found something and is feeding it, and the finder shows the whole set from any one of its ads. Hover a week to see what went up.
Facebook tells you what and how long. TikTok tells you how big
Facebook ads resolve to a product, a price and a runtime, which makes them the better lead. What they do not carry is spend, because Meta only publishes reach for ads shown in the EU and nothing at all for the rest, so a missing audience number there is a gap in the source and not in our collection.
TikTok is the other way round. Its ads carry view counts, so the scale of a campaign is visible, but they rarely resolve to a product you can go and source. Each side is shown for what it is rather than blended into one misleading average, and we never estimate a Facebook spend, because the inputs do not exist.
Facebook
TikTokThe video stays watchable after the advertiser pulls the ad
Meta’s video links expire within hours, and an ad leaves the library the day it stops. A spy tool that only links to the source loses the creative exactly when it becomes worth studying: the day the campaign ends.
We take our own copy of the clip when we first see the ad, so it plays here as long as you need it, and you can download it to study the hook, the pacing and the offer frame by frame.
What this can and cannot tell you
- How long every ad has been running, on the card, sortable
- What it sells and what the store charges, where we can resolve it
- The store's other ads, and the product page with what you would keep after the ad
- The video, our own copy, watchable and downloadable after the ad stops
- What an advertiser spends on Facebook: Meta publishes no impressions or engagement for ordinary ads, so we print none
- Every ad ever run: we would rather be useful on a set we can resolve than large on one we cannot
- Whether the product sells for you: your page, your ad and your offer decide the rest
Cheaper than one bad test
Testing one product blind costs $150-300 in ad spend you will likely lose. SpotPeaks starts at $29.99 a month, so you are paying to not torch a few hundred dollars on a product the numbers already said no to.
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Everything on the research side
- Product finder with the verdict and profit
- Ad Finder
- Store Intel
- Store X-Ray Chrome extension
- TikTok Shop
- Academy and Guides
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Everything in Research, plus
- Launch Builder
- Ad Creator and Logo Maker
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- The SpotPeaks assistant
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Everything in Launch, plus
- 250 AI credits a month
- Room to make ads for several products at once
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What’s in each plan
| Research$29.99 a month | Launch$49.99 a month | Launch Plus$69.99 a month | |
|---|---|---|---|
| Product finder, with the verdict, the price to charge and the profit | |||
| Weekly Winners, New This Week, Saved and Compare | |||
| Ad Finder | |||
| Store Intel | |||
| Store X-Ray Chrome extension, full panel | |||
| TikTok Shop | |||
| Academy and Guides | |||
| Launch Builder | |||
| Ad Creator and Logo Maker | |||
| Video Ad Maker | |||
| Live Launches and Customer Replies | |||
| Stock It Yourself | |||
| The SpotPeaks assistant | Limited | ||
| AI credits a month | 150 | 250 | |
| Free trial | 7 days | 7 days | |
| Yearly price | Monthly only | $419, save 30% | $587, save 30% |
One credit makes one AI ad image or logo mark. Credits are used by the Ad Creator and the Logo Maker.
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Fair questions
Is this the same as the Meta Ad Library?
It reads the same public source, and the difference is what happens after you find something. The Ad Library shows you a creative and stops; it also gives you no way to sort or filter by how long an ad has run, which is the most useful filter there is. Here every ad carries its runtime, and where we can resolve it, the product it sells, the price the store charges, and the product page with what you would keep after ads.
Do you show TikTok ads?
Yes, on their own tab. TikTok ads carry view and like counts, so the size of a campaign is visible, and that is what the tab is for. They rarely resolve to a product you can go and source, and TikTok publishes no runtime, so each tab shows what its platform gives and neither is blended into a misleading average.
Can I see the product and the supplier behind an ad?
Where we can resolve it, yes: the ad opens to the product it advertises, the price on the storefront, the store's other ads, and the product page that prices the whole order, including the ad it takes to find one buyer. Where we cannot resolve it, the ad says so instead of guessing.
Do you estimate what an advertiser spends?
Not on Facebook. Meta does not publish impressions or engagement for ordinary commercial ads, so any Facebook spend figure you see elsewhere is invented. Where a spend estimate appears here it is on TikTok, derived from view counts, and it is labelled as an estimate.
Can I download the video?
For most ads, yes. Meta's video links expire within hours and the ad disappears from the library when it stops, so we take our own copy of the clip when we first see the ad. Where we could not, the ad plays from the source and says so.
How current are the ads?
Every card says how long the ad had been running when we last looked at it, and the proof filters count only ads we saw running recently. A campaign that ran for two hundred days and then stopped is still worth studying, so it stays open to search.
See it against a product you are already considering
Everything on this page runs against live supplier listings and ads that were still up when we last looked. 7 days free on Launch, and cancel is a button in settings rather than a support ticket.
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